There are many mistakes small
ecommerce stores make that should be avoided. Mistakes on an ecommerce store
will result in dropping sales or losing customers. One mistake common with
small ecommerce stores according to Mageworx Magento ecommerce blog is to fail
to target important personas. Small ecommerce stores simply throw all their
eggs in one basket. They actually fail to identify different types of visitors
on their sites since they do not do user research. It is important that ecommerce
stores should identify important personas, target them and select the most
valuable ones. These can be targeted using relevant content that should be
displayed on key pages on the website like the landing page or the homepage. A
variety of service or product types can be displayed on the homepage for
example. Click here to know more about #Mageworx Magento case studies and reviews.
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