Many people have heard aboutmarketo
net promoter score. Net promoter score has become a very prominent word in the
field of business as well as internet. It is considered as a representation
showing the loyalty level of the customers of a company. Marketo nps survey
results are considered as a good indicator of the loyalty of the traditional
customers. The results of this survey are easily quantifiable as the results
come in decimal numbers ranging from 0 to 9. These numbers are systematically
categorized and each category is considered to represent a particular group of
clients with similar and distinctive characteristics. Thesedays’ most prominent companies send marketo
nps survey sheets to their customers giving open-ended questions for answers
and the customers are prompted to elaborate their answers wherever necessary.
Based on the scores received by each participant in the survey, he is categorized as a promoter or
passive or detractor
based on the categorizing system provided
by the inventers of the marketo
nps system.
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