The difference between a brand ambassador and a spokesmodel in the cosmetics business can be a bit confusing and some people do use the terms interchangeably, but they are actually two very different roles. Just to confuse matters further, there is a saying in some circles that says that all spokesmodels are brand ambassadors, but not all brand ambassadors are spokesmodels.
Cosmetic line spokesmodel or makeup brand ambassador, both roles are vital to the success of a makeup brand and both can make or break a marketing campaign because, when a top cosmetics company chooses a new face for their makeup products, the face that they choose becomes the public image of the product. To clear up some of the confusion, here are the main differences between the two roles. Click here to know more about #chocolate diamonds.
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