If you want your user to do something you will need to make your call to action stand out.

In 2016 we saw a lot of websites being bolder with their call to actions. We even used stronger call to action on our site, (we still do).

2017 however is going to take the call to action and make it even bolder.

We predict that a lot of companies are going to start using animation when it comes to the call to action buttons. This could be anything from button colours changing, to the button getting bigger and smaller or even the button moving.

I think subtle animations could improve website conversions using the techniques above, but they will have to be subtle. Anything more and you would be bordering on annoying which will have the opposite effect on conversions by causing people to leave your websites. To get more information visit #web design south wales.